Policy Translation

Purpose Use the 14 HAP Profile Cards to shape policy messages that land, not back-fire.
Intervention type Targeted communication & reactance control
Lead Change-comms lead
Time 75 min mixed group

Expected outcomes

• User: Receives one short message that positions key policies in a way that aligns with how they interact with AI.

• Team: Leaves with a filled Comms Grid ready to send today.

• Business: Sees faster rule uptake and lower push-back.

• Org: Owns a repeatable template for future policies.

What to bring to the session

• Summary of the AI policy you’re translating

• HAP Behaviour Kit Profile Cards

• Comms Grid template

Steps

1 | Setup

Step 1: Confirm inputs
Make sure you have a clear 1 page on the new AI policy. Everyone needs to be able to understand it before starting.

Take the HAP Profile cards. And spread them across the board ready for the session.

Step 2: Set up your canvas
On a board or large piece of paper, draw a table with the following headers:

• Profiles

• ABC notes

• Key messages

• Channel

• Messenger

2 | Select profiles

Step 3: Rapid profile scan
Get everyone to review the profiles.

1. Everyone dots the cards that match people they work with weekly.

2. Keep the top three dotted cards (max three).

3. Document the top profiles on your canvas.

3 | Map fears & hooks

Step 4: Capture ABC notes
For each chosen profile, place three colour-coded stickies:

• A Fear (red) “What makes them resist?”

• B Benefit (green) “What motivates them?”

• C Tone avoid (yellow) “Words to skip?”
  Stick notes beside the profile card for easy reference.

4 | Draft messages

Step 5: Write the message
Pairs handle one profile:

1. Validate expertise (use Fear note).

2. Benefit they care about (green note).

3. Choice CTA (“Try X once this week”).
   Limit to 40 words. Add draft to your canvas

5 | Reactance check

Step 6: Stamp for fit
Read each draft aloud. Add the three stickers:
✅ Validate ✅ Benefit ✅ Choice.

Missing a sticker or clashes with the yellow Tone note? Edit now.

6 | Channel & messenger

Step 7: Choose delivery
Ask, “Where does this profile already listen, and who do they trust?”
Update the Channel and Messenger parts of the canvas.
Example: Legacy Keeper → 90s Loom from senior copywriter.

Resources

HAP Behaviour Kit. Profile Cards

Other methods within the belief block