The Co-Creator

BEHAVIOUR PROFILEBEHAVIOUR KIT

They see AI as a spark, not the fire. It’s a tool for stretching ideas, breaking blocks, and building momentum. They’re the bridge between old workflows and new ways of creating. Their playful curiosity drives adoption. But lean too hard on AI, and they’ll feel like the work is no longer theirs.

How to spot them

Signature behaviours:

Uses AI to jam – Brainstorms, iterates, and riffs with AI tools.
Keeps what fits – Edits and curates AI outputs, never pastes and runs.
Experiments often – Tries new tools just to see what they can do.
Challenges their own ideas – Uses AI to test, break, or reshape thinking.
Prioritises originality – Protects their voice and creative fingerprint.

What this means for you:
  • They supercharge creative workflows and speed up ideation.

  • They bring energy and momentum to AI exploration.

  • But without clear boundaries, they may lose clarity in their voice or default to AI too early.

  • With support, they become a model for thoughtful, human-led creation.


The challenges they create

⚠️ Style dilution – Too much AI input can dull their creative edge.
⚠️ Idea overload – AI floods them with options, making it harder to focus.
⚠️ Overuse risk – May lean on AI even when human insight is needed most.
⚠️ Creative dependency – Without guardrails, AI becomes a crutch, not a co-pilot.

What to do

Frame AI as the sketch, not the final piece
  • Reinforce that they bring the flavour, AI just adds range.

  • Use prompts to stretch thinking, but edit with care.

  • Encourage working in layers, AI first, human polish second.

Set creative boundaries, not limits
  • Help them define when to explore with AI and when to trust their gut.

  • Build in constraints: formats, tone, voice, audience.

  • Make space for review. Ask, “Is this still yours?”

Showcase originality as the metric
  • Celebrate when AI pushes their voice, not replaces it.

  • Share examples where co-creation led to something distinctly new.

  • Let them lead creative demos, showing how AI fits their process, not defines it.

Methods that use the profiles

More profiles to explore

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